Power: hard, soft and smart
By Ikram Sehgal
Power is nothing more than the ability to get others to do what you want. For doing that you require tools of coercion or payment, or ‘hard power’, and tools of attraction, or ‘soft power’.
Soft power is when a state, an organisation or even an individual exercises power with means other than violence and force, being able to convince or persuade others to follow your example, to want what you want, rather than coercing them. Persuasion, diplomacy, foreign aid, cultural influence (like movies and music) etc are some resources of soft power.
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