Daily Archives: July 23, 2008


ADVERSTING AND SOCIO-CULTURAL CONSIDERATIONS 2

DR. MEHMOOD UL HASSAN KHAN ABSTRACT We are living in virtual reality world where images, marketing, communication and the last not the least successful advertising can increase profitability, goodwill, and market access. Ours is the age of globalization too where integration of economies, merger & acquisition, cultural sensitivities, and social […]


COMPARATIVE STUDY OF GLOBAL ROLE OF FOREIGN AID IN THE DEVELOPMENT AND ASSOCIATES STRATEGIES FOR PAKISTAN 8

DR MEHMOOD UL HASSAN KHAN ABSTRACT Foreign aid plays very essential role in the overall development of a country provided it is utilized properly. Due to the scarcity of economic resources and others natural constraints every country needs the sufficient amounts of foreign funds in shapes of foreign aid. Generally […]