DR. MEHMOOD UL HASSAN KHAN ABSTRACT We are living in virtual reality world where images, marketing, communication and the last not the least successful advertising can increase profitability, goodwill, and market access. Ours is the… Read More »ADVERSTING AND SOCIO-CULTURAL CONSIDERATIONS
DR MEHMOOD UL HASSAN KHAN ABSTRACT Foreign aid plays very essential role in the overall development of a country provided it is utilized properly. Due to the scarcity of economic resources and others natural constraints… Read More »COMPARATIVE STUDY OF GLOBAL ROLE OF FOREIGN AID IN THE DEVELOPMENT AND ASSOCIATES STRATEGIES FOR PAKISTAN
BY MEHMOOD-UL-HASSAN KHAN ABSTRACT Glasnost, meaning “openness”, from the Russian words for “public” and “voice” was introduced in the 1980s. The main goal of this policy was to introduce meaningful short and long terms socio-economic… Read More »A COMPARATIVE RESEARCH STUDY OF ROLE OF GLASNOST IN RUSSIAN MEDIA