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KARACHI: Assemblers plan cut in cars prices to boost sale

By Erum Zaidi

 The prices of locally-manufactured cars are being slashed to boost sale of the vehicles as the industry is facing a serious recession due to a variety of reasons, it was learnt on Tuesday.
The market sources told The Nation that the major auto assemblers were planning to reduce prices of CBU and CKD units of various cars models and engine variants with an objective to revive the sales growth of their respective companies.
In order to attract more buyers to bring back towards auto market, the “price war” among indigenous auto producing companies is yet to start. These companies could offer new prices by launching catchy promotional campaigns. In this way, the locally-produced car prices will be more affordable for the buyers.
In this context the Pak Suzuki Company Limited, the largest auto assembling company in the country is set to hold a high-level meeting this week in Thailand to discuss company’s sales strategic plan for different regions and countries, sources said.
The new sales strategy is expected to be implemented within few weeks once the management of the PSC gets approved the key points of the scheme relating to upgrade sales structure and marketing operations, sources added.
It must be noted here that when contacted Pak Suzuki Company to know its official version on this probable development, the spokesman of the PSC was not available for comments.


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