DHA Lahore’s digital tickers strive to educate masses on traffic rules

* Digital screen will serve to inform people about traffic rules, will not be used for advertising, news
* DHA spokesman says authority planning to construct wider sidewalks

By Afnan Khan

LAHORE: The Defence Housing Authority (DHA) has installed a digital screen at the Masjid Chowk traffic signal to educate people about the risks of rash driving in an attempt to control the increasing number of road accidents, Daily Times learnt on Sunday.

The digital screen remains operational round the clock and instead of being used for advertisement purposes and news, it is used to display various traffic guidelines to ensure safety of pedestrians and drivers. DHA spokesman Tajamul Hussain said that the administration had installed the digital screen to inculcate a road sense among the masses. He said the authority would consider installing such screens on all the traffic signals in the area if the initiative proved to be an effective method of creating awareness.

Awareness: The screen displays text messages that warn travellers of the risk of using mobile phones while driving. It also informs people of the importance of using seat belts, and the possible consequences of not obeying traffic signals. Through the text displayed on the screen, people are also instructed to maintain cleanliness of the residential society.

The DHA administration has proven to be the first one to effectively launch an awareness programme through such methods.

Complain: However, the residents have complained of non-availability of sidewalks along the road, which are mandatory for pedestrians. A resident of DHA, Iftikhar Ahmed, said that the DHA authorities should consider constructing sidewalks especially on busy roads. He said that people avoided walking on the streets due to heavy traffic throughout the day, adding that construction of sidewalks could bring back the culture of walking in the area on foot.

The DHA spokesman said that the authority was already planning to develop wider sidewalks, adding that expansive Western-style sidewalks were also being designed in those phases of the DHA that have not been populated as yet.

Source: Daily Times, 13/10/2008


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